Success Tips: Your Social Networking Pages


In general, don't confuse Social Networking sites with “advertising sites”. Although you CAN use them to lead folks to your sales funnels, try not to make it obvious or annoying. Be it Facebook, Twitter, LinkedIn, or any other Social Networking site, your primary consideration is to first create content that is "socially compliant" with the site's general "flavor". Your secondary consideration will be the tactful presentation of "advertising".


Of course there ARE many Social Networking pages that are dedicated to "advertising" (or perhaps "littered" so much that they "appear" dedicated... many Facebook "pages" for instance). And again, as long as your material "fits" the page it's perfectly acceptable.

Here are several tips you can use to make the most out of your social networking sites regarding marketing purposes:


1. Focus on a Specific Audience: ... Create a page that reaches a small target niche or service group. It’s typically better (and much easier) to target a small focused niche market than it is broad niches on social networking sites.


2. Be The Thoughtful Leader: ... Make it your goal to provide valuable and interesting content that people will want to check out and read. It’s always better to show your expertise in a market, or at solving your readers' problems than to just talk about your product.

Hint: Smart marketers live by WIIFM (What’s In It For Me). People really care less about your products. Sounds a bit pessimistic, but by nature we're all selfish creatures. We care mostly about how you can solve our problems. 

3. Be Yourself... and BE Real ... Impersonating someone is good for a joke. But it's a very foolish practice in marketing... And getting caught could irreparably damage your reputation.

4. Create Links: ... Link back to your own sites and blogs, and those of others in your industry/network. Links "build" the internet. They are vital, and folks appreciate them more than you know.

5. Encourage Folks to Contact You; After all "Social Networking"... Nuff Sed?: ... Make it easy for other folks to reach you online, and be sure to follow up personally.

6. Participation Is VITAL: ... Create groups so you can and participate in online discussions. Strive to become an organizer and a leader. If you like, you may partner with other folks on our own private forums. MAKE TIME to participate as a member in at minimum 6 other internet marketing forums. Hint: Remember, Excuses Are Easy AND Unnacceptable!... Links and Exposure are a MUST.

7. Make Your Page EASY To FIND: ... TAG YOUR PAGE and add it to subject directories. Encourage others to bookmark your pages and content on their favorite Social Bookmarking sites like Digg, Reddit, etc.

8. Don't Be Afraid to Experiment: ... Social Networking are great because you can try new things. If something doesn't work, adjust it, tweak it, or just dump it altogether and try another tack. So you're not an expert. There are folks out there that claim to be experts, but remember how fast things change on the internet, i.e.: Expert today... learning something new tomorrow.


To Your Success,
“Baltimore Dave” Dubrawsky

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