Showing posts with label entrepreneur. Show all posts
Showing posts with label entrepreneur. Show all posts

Wednesday, January 16, 2013

Is Your Fracking Water Safe To Drink? | DKM&M Enterprises / The Empower Network

Threats to Your Water Supply:

The Impact of Fertilizers, Fracking, and Water-Hungry GMO’s Do Take Their Toll...

I know you and I have been reading and hearing about the threats to our land and water for many, many years. This article from Dr. Mercola's group says a lot... but one of the key problems discussed here... is Fracking (extracting natural gas) and the impact on our environment.

The video below by Dr. Ingraffea is on "Fracking" is included (about 1 hour 45 minutes) and may give you an idea of what the process is and what the risks are... so that you may decide for yourself!


There is in fact a motion picture in theaters as we speak starring Matt Damon - "Promised Land"... generally about the methods that big business uses to get you & I to let them drill on our property)  


 Industrial agriculture is not the only threat to our drinking water. Hydraulic fracturing, the method used to drill for natural gas, also known as "fracking," is becoming yet another major source of groundwater contamination.

The documentary Gasland shed much needed light on the environmental destructiveness of the method. Promised Land, a Hollywood production featuring actor Matt Damon premiered on December 28, 2012. According to Reuters:4
"In the film, Damon plays a gas company landman - an agent who buys or leases land - intent on drilling beneath a town where some residents are concerned about the perils of fracking. As the landman gets to know the townspeople, he suffers a crisis of conscience.
...[B]oth industry and anti-fracking camps have mounted major campaigns to sway hearts and minds. 'It could become the biggest environmental debate of our time,' said Robert McNally, an energy policy expert and former White House adviser under George W. Bush. 'Hollywood is taking notice, and the industry will have its work cut out for it to defend fracking.'
Nearly four out of ten Americans surveyed by the Pew Research Center early this year said they knew nothing about fracking. Other polls show most Americans familiar with the practice believe fracking offers economic benefits but requires tougher regulation.

This year, for the first time, U.S. online searches for the term 'fracking' became more popular than 'climate change,' Google data showed."
The primary concern over fracking is its environmental impact, particularly its potential to render water supplies undrinkable. The method entails pumping chemical-laced water and sand at high pressure into shale rock formation, thereby releasing hydrocarbons.

The chemicals used in the process have the potential to leak into nearby groundwater, either from the well, or from spills above ground.

Yet another concern is fracking-induced earthquakes... But that's another story.
  Now I don't know about you, but a ton of scary unanswered questions came to mind for me... ... one of which being a statement like "Natural Gas is so much cleaner and safer than other fuels"... Right... maybe to look at... and to burn... but right now, certainly NOT TO PRODUCE IT!  

And there is little doubt that these things are happening either right under your nose... or at least within a few hours drive of where you live. AND believe it, they're headed your way!

Please leave a comment below... let me know what YOU think... especially if you've in Pennsylvania or Canada... where "fracking" IS "UNDER YOUR NOSE!  


Warmest Regards,
Dusk Warby

Saturday, May 5, 2012

One Of Those Days... ?

Well today was "one of those days"for me.

I mean it's been one of those "technically challenging"... "whatever you try will go hay-wire"... "Murphy's Law in effect here" days for me.

The day started late yesterday and seem to be still in effect at the time of this article! It's like just one thing after another seems to be literally "getting in the way of having a good day".

First, I purchased a subscription to HyperTracker yesterday, and when I went to set it up today, I couldn't access the site. I spent a ton of time trying... found that the password reset thingy didn't work...Jeeeeeze!

That they DO NOT have a customer service help desk or a number to call... and they wouldn't let me resubscribe, because I already subscribed... I MEAN, ARE YOU KIDDING ME!!

Then my Verizon Hub is going nuts... and one of several TVs in the house doesn't get On-Demand like it used to... like before that upgrade yesterday... and the TV, well it's my wife's and she's the ONLY ONE who watches On-Demand in the house!...

Spent at least 2 hrs troubleshooting to no avail... called the vendor... spent another hour or so with THEM doing almost the same thing... yup, they're sending a replacement "box" out Monday... Why ME?...

Afterward my primary workstation starts going bonkers and crashes. I lose access to my Personal Information Manager program... spend a couple of hours re-downloading and installing (several times)...

only to find that my data file was corrupted and kept trashing the new installation.... I finally got it squared away buy loading the backup file. I mean WTF is going on!

I'm asking myself "what the hell?"... really??

And just a moment ago I walked out onto my 30'x30 deck overlooking a gently bubbling Jacuzzi a level below... just to calm my jangled nerves...

I looked up and found my answer... FULL MOON!!! AHAAA, and all day long I thought it was ME!!... What a relief... WHEW! Do you realize what a relief that is... IT AIN'T MY FAULT!!!

WOW... I feel soooo much better... It's NOT ON ME... IT'S THE MOON'S FAULT!!!

Of course boys and girls, this is exactly the mentality that our general society teaches us... BY EXAMPLE from the very TOP of our government and businesses down to our children... and even inanimate objects...

... Always "Think The Worst", "Point The Finger", "Shift Blame", "Find and Assign Fault... "Don't Look Bad!!


All-in-all it's part of a Negative Attitude... And it's an example that is so pervasive that we "TEND TO ACCEPT and REPEAT IT" at almost every turn!

Of course right now you're either agreeing with me wholeheartedly or vehemently denying it... WELL IT DON'T MATTER... 'CAUSE IT IS WHAT IT IS!

As I said... a negative mentality is (for the most part) "engrained in our psyche by the folks in our environment"... AND IT'S UP TO US TO "COUNTERACT IT!


Pervasive and Mentally Contagious

Just as an example, as you were reading this article (Or when a friend approached you with a similar scenario), your first reaction was to "agree, empathize, and commiserate" right.

Well in doing so, you willingly refreshed a similar scenario in your own mind... and began to succumb to those bad feelings, both mentally and then physically.

You agreed with it, because you could identify with it... and then probably started to propagate it back to the originator... AND anyone else who would listen...

That's sort of like "Viral" or "Contagious" isn't it?

And it doesn't take a stretch of the imagination to answer the question "Why does 'bad news' travel so fast?" does it!...

Answer: 'Cause WE ARE TRAINED, CONDITIONED, PSYCHED INTO THINKING "THAT'S THE WAY IT'S SUPPOSED TO BE"... and it's so much "easier" to go along with the crowd isn't it!...

THEN to top it all off, BLAME IT ON THE CROWD, YOUR UPBRINGING, THE MOON... ANYTHING BUT YOU!!


MOB or GANG Mentality... call it what you want... as a population we've become so damned apathetic that "right or wrong...we just go along".


Well that's for "most folks", isn't it.

There are still some of us out here who will always "go against the grain"... "defy the odds", "dare to disagree"!


Now I want you to ask yourself... seriously...


Did you just "have one of those days"...

OR did YOU CHOOSE INSTEAD to see just how much went right today?


If you "CHOSE" the latter...

If you're NOT MOST FOLKS...

If DARE to DISAGREE...

Just keep "Thinking For Yourself" and propagate THAT!

Regards,
Duskwarby

Sunday, January 1, 2012

Why we crave creativity but reject creative ideas

Love Creativity, But "Creative Ideas" Turn You Off... Why?

Most folks view creativity (the result of a creative idea) as a something to behold, that is until you present them with an actual creative idea. I believe it's because a creative idea not only opens up new perspectives; it also triggers a profound sense of uncertainty.
You see most living creatures "learn" that uncertainty, or the more focused term "apprehension", is good for survival.
An example is the infant who has no "natural fear" of a honey bee, until it "learns" by either "experience" or "observation" that the creature can harm them.
Once the infant is "painfully stung", or sees an authority figure's reaction to the creature, an association or "trigger" of "insect = pain = flee" is created in the subconscious.
 
creative
 
It's what some call a "survival programming". And it has nothing to do with "logical thinking"... That's the job of your conscious mind. (Neither is it survival "instinct", that some say we ARE born with. That's a topic for another article.)
The bad news is that once that association or trigger has been created, that "programming" is permanent... and in the mind's eye, it's very "real"! And now you can see how most of your "fears" were created, and even more so illogical.
The good news is that these fears, associations, or triggers (in geek speak, that "programming") CAN BE UPDATED so-to-speak. Consider your subconscious an UN-erasable memory bank. You have infinite space, but you can NEVER erase anything that you've learned. You CAN however install a "later statement" that adjusts that "original association" for a more desirable result. (HOW this is done is again a topic for another article.)

Back to why those "Creative Ideas" make you feel uneasy:

The next time that "great idea" elicits silence or eye rolls, you might want to have a little pity for those folks. Fresh research indicates they really don't know what a creative idea looks like. And that creativity, celebrated as a positive change agent, actually makes folks skittish.
 
creative
 
"How is it that people say they want creativity but in reality often reject it?" said Jack Goncalo, ILR School assistant professor of organizational behavior.
Well, he wrote a report on two 2010 experiments at the University of Pennsylvania involving more than 200 people. And the studies' findings included:
  • Creative ideas are by definition novel, and novelty can trigger feelings of uncertainty that make most people uncomfortable.
  • People dismiss creative ideas in favor of ideas that are purely practical -- tried and true.
  • Objective evidence shoring up the validity of a creative proposal does not motivate folks to accept it.
  • Anti-creativity bias is so subtle that people are unaware of it, which can interfere with their ability to recognize a creative idea.
For example, subjects had a negative reaction to the creative idea of a running shoe equipped with nanotechnology that adjusted fabric thickness to cool the foot and reduce blisters.
To uncover the apparent bias against creativity, the researchers used a subtle technique to measure unconscious bias -- the kind to which folks may not want to admit, such as racism. Results revealed that while folks explicitly claimed to desire creative ideas, they actually associated creative ideas with negative words such as "vomit," "poison" and "agony."
Goncalo said this bias caused subjects to reject ideas for new products that were novel and high quality.
"Our findings imply a deep irony," wrote the authors, who also include Jennifer Mueller of the University of Pennsylvania and Shimul Melwani of the University of North Carolina, Chapel Hill. "Revealing the existence and nature of a bias against creativity can help explain why people might reject creative ideas and stifle scientific advancements, even in the face of strong intentions to the contrary."
Uncertainty drives the search for and generation of creative ideas, but "uncertainty also makes us less able to recognize creativity, perhaps when we need it most," the researchers wrote.

"Revealing the existence and nature of a bias against creativity can help explain why folks might reject creative ideas and stifle scientific advancements, even in the face of strong intentions to the contrary. ...

The field of creativity may need to shift its current focus from identifying how to generate more creative ideas to identify how to help innovative institutions recognize and accept creativity."

With this information in mind, are YOU really open to creative ideas? Of course most of you will answer to the affirmative because your "intent" is there.
But when "push comes to shove" CAN YOU COMMIT TO THE ACTUAL CREATIVE IDEA?
You might see where I'm going with this. If not, Let me give you an example: All of your life, you have been surrounded by family, friends, associates in and of the "employee mindset". It's therefore safe to say that like it or not "you've been programmed with the employee mindset".
Even though you often hate the tedium of your job, office, plant, boss, etc., you endure by the justification that you feel secure. After all "It's what you KNOW", "It's what you DO", It's WHO you ARE", Right?
Now let's say that you've worked at 6 big companies in your lifetime. Your work record is impeccable. In fact you've achieved a "management" or at very least "the expert" position with each. You've experienced layoffs with several of those companies. In spite or because of it, each time you've moved on to an even better position.
You've got 10 years "in" with your present employer and they (and you) are preparing for #8 RIF (Reduction In Force) in the past 5 years.
And I'll just bet dollars-to-doughnuts that each time, you've busting your hump at your job... put out an extraordinary effort... AND your updated that resume... again... haven't you!
Now, someone comes along and presents you with a creative idea... one that will have you earning more in 3 months than your present yearly salary... to work from anywhere you like... the opportunity for you to step away from the tedium, the "pseudo security", the feeling of indenturment, living paycheck to paycheck, etc.,etc.
And yet sadly, like those folks in Concalo's experiments above, although you honestly enjoy, respect, and even "crave" the idea of "creativity"... you will REJECT "creative ideas" ONLY because of your own "uncertainty" or "fears".
And even more sadly, as a result of your subconscious "programming" you'll probably never even come close to seeing your hopes and dreams realized.
Well guess what friend... Here comes a "creative idea" again. So stop "sitting on the fence" "thinking" about your hopes and dreams... and start "living them"!
Keep your "day job" if that's what floats your boat. You won't need to sell a body part to buy in. You won't need to sacrifice your family time, bowling, or your softball coaching.
Matter of fact at the end of the day, you'll probably be "looking for things to do" in your spare time.
And it is NEVER too late... you are NEVER too old... and there is no such thing as "overqualified" here!
One parting thought for you: I seriously doubt that there has ever been a man or woman whose final words were "Rather than taking time to enjoy my life, I really should have put in more time at my job"
Similar info can be found http://www.empowernetwork.com/dusky/crave-creativity-but-reject-creative-ideas/  
... To Your Success,
creative
 
Baltimore Dave
PS.: Go to http://www.empowernetwork.com/almostasecret.php?id=dusky ... STOP WAITING for the RIGHT OPPORTUNITY... OPEN THE LINK... AND YOU'RE LOOKING AT IT! EMPOWER NETWORK... It doesn't get any better that this my friend!
PPS.: Be sure to power-charge your day (and mine) by "Liking" this article

Saturday, December 24, 2011

Online Networking - Your Blog Posting, where you can put it

Online Networking - Your Blog Posting -

Where You Can Put It

Say what... "For good online networking, where can I place my blog post"? Well my friend, there are literally "tons" of places you can place that invaluable production of yours.
Do I have a treat for you... a place to start. Check it out, here only one of many sites that I like for Online Networking blog placement and/or content research.
First, a Reminder:
(Remember When you're doing your Online Networking, It's not cool to directly copy someone's posting and claim it for your own... There might be hell-to-pay regarding your reputation later! If you want to use someone's content the "Rules of Engagement" are that you should 1st get the OK from the author to re-post their stuff... OR at very least (and this is a biggie for online networking blog or article work) "Make sure you give credit where it's due... Make sure you conspicuously place the 'By Original Author's Name' in your posting to advise your readers who really originated the content". You MAY even wish to insert the true author's link in your posting to send some business "his" way. Who knows, You might even end up in a partnership. After-all we ARE talking "Online Networking" here.


Baltimore Dave

Anyway, here's a good place to start looking as to "Where you can put your posting":

http://www.networkedblogs.com/topic


Online Networking - Your Blog Posting - Where You Can Put It

Personally I got knackered after browsing the couple hundred. YOU might want to use the site's "Search" function! Here's a meager sample of what what you'll see:

. Wired News

http://www.wired.com
138K followers

. Lifehacker

http://lifehacker.com/
124K followers

. Social Marketing and Blog Marketing Strategies

http://www.fridaytrafficreport.com/
119K followers

. TechCrunch

http://www.techcrunch.com
119K followers

. Mashable

http://mashable.com
98K followers

. ReadWriteWeb

91K followers

, ProBlogger

http://www.problogger.net
85K followers
AND on and on... There are thousands more.....
NOW GO HERE; DO THIS:
  1. Copy this link into your "Swipe File" immediately. http://www.networkedblogs.com/topic (If you no-gotta Swipe File, NOW is a good time to start one!)
  2. Join the Empower Network and start posting "your stuff" before the end of this day. C'mon, it,s less than a carton of smokes, a case of beer, or your monthly tab at Starbucks!!... Hell, call it a Christmas Present!!.... You WILL NOT REGRET IT!!!
  3. POST YOUR STUFF... On the Empower Network, AND where ever it "fits" (Other Blog sites on this list are a great start)
  4. ENJOY yourself... and start getting paid for it!!!

Well that's it for Online Networking - Your Blog Posting - Where You Can Put It.... See on the next posting,

 
To Your Success,
Online Networking
Baltimore Dave
  PS.: Don't forget to go to http://www.empowernetwork.com/almostasecret.php?id=dusky ... so you too can "plug-into" FREEDOM; and PUT YOUR DREAMS INTO ACTION!
PPS.: Be sure to power-charge your day (and mine) by "Liking" this article AND following me on Twitter:http://twitter.com/DaveDubrawsky

Monday, December 5, 2011

The 12 Ways to Build Rapport Fast

The 12 Ways to Build Rapport Fast

One of the key attributes of a successful entrepreneur has long been proven to be the ability to quickly build rapport with people. Here are what I've found to be 12 ways you can accelerate the rapport building process. Essentially, they can be used in any situation to quickly build relationships. In this post I'd like to highlight their value in quickly building rapport with people you’ve never met.

If you are intentional about working on the points below, you will definitely make a positive impression on everyone you meet, and you'll stand out from the crowd as someone who cares.

When you meet people either in person or over the phone, within seconds you form an opinion of them. And you know darn well that THEY do the same thing when meeting YOU.  You can use this natural tendency to positively influence how people view you. And you can focus on the12 items outlined in this posting to accelerate this process and build rapport in a super short period of time.

Whether you are trying to make a great first impression on your date or with a prospective client, applying these lessons will allow you to quickly connect with people.

With the exception of #2, #4 & #5 below, each of the items below apply whether you are in person, on a video call, or simply on the phone...  And YES, #3 "SMILE" DOES COUNT on the phone... There is a profound and positive difference in you voice inflections, tonality, and pronunciation when you are smiling...  So SMILE ... even before the phone connection is made.. it IS important!   

1.  Be On Time—When you are on time for a scheduled meeting, call or appointment, you show your respect for people’s time. You also show that you honor your commitments, you are dependable and can be trusted. If you're late, you do the opposite, and undermine your ability build a valued relationship.

Starting today, make it a point to arrive five minutes early for all your appointments, regardless of whether they are business and personal. (For phone conversations, 1 or 2 minutes early is good;  Conference Calls and Webinars, 5 - 10 minutes early shows your intent.) 
 
2.  Look Good—The first impression you make on people is a lasting impression one.  It begins with the way you look. A good appearance includes the way you groom yourself, the clothing and jewelry you wear.

All these little things combine to form your overall “look.”  You want to make a great first impression. So make sure you look like someone who takes pride in your appearance. It does requires a little extra effort, but it's well worth it.

3.  Smile—When you meet people for the first time, the first thing they'll notice is your overall look, and then their attention goes immediately to your face. Offer a warm, welcoming and sincere smile and they'll be instinctively drawn to you. The smile must be "real" and is to show an authentic interest in the other person, rather than the fake half-hearted smile that almost everyone else uses.

Not only should you focus on your smile when you first meet a person, you also want to focus on smiling during your time together. The more you smile, the more people will like you.

4.  Make Eye Contact—When you are engaged in a conversation with someone, make sure you maintain comfortable eye contact with this person. When you make eye contact, focus on communicating your sincere interest in the person, rather than just starring into his or her eyes. (And again, you show honesty and approachability if you let your "eyes" smile).  It’s a small, but very powerful difference.


5.  Your Handshake—The impression you make on people through your handshake influences how they feel about you. A proper handshake is even more important when meeting people for the first time. The manner in which you extend your hand, the degree of firmness, and the timing demonstrate your poise and confidence and will set the tone for your relationship.

Men, when you meet other men, be the first to offer your hand. When meeting women, wait for them to offer their hand. Women, when you meet both men and women in a business environment, immediately offer a firm handshake. Men and women who initiate a handshake are generally viewed as being confident.

6.  Make Your Welcome Greeting Stand Out—Take 10 seconds and make them feel like the most important person on this earth. Most folks simply shake a person’s hand and say the standard, “nice meeting you”, so here's your chance to stand out from the crowd as someone who is truly pleased to meet them.


7.  Repeat Their Names— Have you ever met someone for the first time who hardly looked you in your eyes, said the standard nice to meet you greeting without any authenticity behind their words and couldn’t remember your name five seconds later? What impression did this person make on you?

When you greet people, make it a point of saying their names in your initial conversation. For example, “It’s a pleasure to meet you Sharon.” And then when the conversation concludes, use their name again such as, “Sharon, it was a real pleasure getting to know you.” When you say people’s names you are showing them they are important to you.

8.  Be Friendly—While this seems so obvious, so few people are intentional about coming across friendly when meeting people. Most people act like it is an every day occurrence and don’t think about the impression they are making on others. When people are friendly it is generally just during their initial greeting, but then they forget it’s important.

Not only do you want to be intentional about being friendly when you meet people, but you want to focus on being friendly during your entire time together. When you are authentically friendly it is reflected through your facial expressions, body language, voice tone and through the words you speak. Think of the friendliest people you know and learn from their example.

9.  Show an Interest in Them—One of the keys, if not the most important one in building successful relationships is your ability to show a sincere interest- both in the person and things that are important to that person. The key with this point is to focus on them, NOT you!

By expressing genuine interest in someone’s qualities, background, stories, hobbies, career or family you are demonstrating in interest in them.  When asked questions about these things, in most cases they lite up like a light bulb and will talk with great enthusiasm about them. It was one thing you should focus on in EVERY appointment, because it made an incredible difference.

10.  Listen With Interest—Being a good listener is one of the most important skills you can master if you want to advance your career and build meaningful relationships. Listening is more than keeping your mouth shut while the other person is talking. When you REALLY listen, you demonstrate your interest in what is being said and you show your respect for the individual saying it.

When you're having a conversation with people, they can instinctively tell how interested you really are in the conversation. This is communicated through your body language, the questions you ask and the expressions on your face... AND YES, even on the phone... so be careful!  If the subject is not of interest you have to be extra careful about how you are projecting myself.  If needed, do show interest, but gently and tactfully "steer" the conversation back on track.

11.  Compliment Them—When people take the time to offer you a sincere compliment, how does that make you feel about them? Are you naturally drawn to people who speak positively of you? When you meet people and begin talking, look for the things in which you can compliment them. When you identify something, then look for the right time to offer your compliment with a feeling of genuineness and authenticity.
When you are intentional about building relationships with people you should always look for the little ways by which you can compliment or encourage them. 

12.  Model Them—Have you ever noticed how you are drawn to people with whom you share things in common? This is called the law of attraction and means that you will inevitably attract to people into your life that are similar to you. Modeling is a technique I learned from Anthony Robbins, which is when you mirror or match the non-verbal and verbal communication of others.
.
As an example, when you are around people who talk softly, then YOU moderate your voice and speak softly. If they talk slowly, then you do my best to match their speed and speak slowly. If they lean back in their chair, then you will casually lean back. If they lean forward, you will wait a couple seconds then slowly lean forward. Just remember, the more people intuitively feel you have in common, the more they will be attracted to you.

If you work on the 12 rapport accelerators above, people will be drawn to you like a magnet. If you are intentional about using these lessons in your career, there is no doubt you will enjoy greater success. If you use them in your personal life, you will build more meaningful relationships and become a more valued friend.

Ref information: Todd Smith, April 2010
 

Saturday, December 3, 2011

The Internet Marketer's Worst Enemies #4:

The Internet Marketer's Worst Enemies #4:
"Interruptions - aka: Being a Fireman"

"Secrets"
It’s always amazing that during seminars, webinars, or consulting, folks want to hear about those “big secrets” to success. But when we get down to the nitty-gritty, it’s usually those looking for the "short-cuts" in the process.  And that's OK.  They're asking for "the most direct route", without the "detours" and "dead-ends" are that always encountered in the process of "success".

And as mentioned, this is good!  They're looking to repeat the steps that led to a successful process.  The problem is that they're looking at only a portion of the process called "modeling"... (Remember this one?... "If you want to be successful, you must 'model' or 'mimic' successful people".)

However, what you you don't see, what is key to the entire process, is often overlooked or assumed.  And that "key" is "the basics".  They're not a "big secret" and there are no short-cuts.  Ignoring one or more of "the basics" is like ignoring gravity. Nuff Sed?.

Mindset and Time Management
It’s about mindset and about time management. It’s really not that difficult to set up a lead capture page, or whatever you want to start with. What’s hard is to get it done.

If you "think" you're working like a "Fireman", i.e.: Putting out fires as they come... or constantly handling interruptions, you allow everything and everyone around you to control your time and actions...  In essence, you rarely have time to plan or count on finishing anything, right?

You are DEAD WRONG!... You'll notice that even firemen "get things done in their downtime" don't they!... In-fact, two of the basics called "Mindset" and Time Management" are very well practiced by firemen...  AND they do in-fact have time periods when they are strictly "NOT available for service"!

Most folks have excuses because they really suck at "time management". This is one of the biggest "pit-falls" on your way to success.  How can YOU avoid wasting time and words on excuses?  Simple, get things DONE!

Here are a 9 tips that should help:
  1. There will NEVER be a perfect moment to do something. Just do it. Now. Are you still reading this? I said now!
  2. Make time for focused work, and turn off everything else. The best thing is, if you’re working from home, 
    1. Have your office in a room where you can close the door. 
    2. No pets, no spouse, no kids, no one else but you. 
    3. Turn off your cell phone and your landline. 
    4. Log out of all instant messaging software, close your email software, and get to work! It’s amazing how little interruptions totally ruin momentum, so don’t let them happen.. 
  3. Know when to quit. Sometimes you just gotta do it. Either quit or outsource. If a project is taking much longer than you thought, you have to figure out if the hours are worth it. Ask yourself what you could be doing instead that would be more profitable. Don’t be a hero.
  4. If you have a big project, break it up into small doable completion targets. One of the most important things to build, and uphold momentum, is to get things done and move on to the next thing. One big project with one big goal is too much for most people. Hint:
    1. How do you eat an elephant?  Answer: One bite at a time, and for no longer than 30 minutes at a sitting.
  5. Don’t get too detailed with your projects. Get them done good enough for a release or launch, and focus on the details later. I can’t say how many people I’ve met in various businesses that never get their stuff out, because they’re working on “the details”.
  6. There is no such thing as “no time”. If you really want something, you can make time for it. Get up an hour earlier, skip an hour or two of watching TV or playing video games, and do some creative stuff instead.
  7. Don’t waste your own or other people’s time. If you work in a team and need to have meetings for some reason, make them quick. Remember, a 1 hour meeting with 5 people costs 5 work hours. Yup, that’s what 5 people could have accomplished in that hour. Is it worth having a meeting? I’m usually very strict IF I have meetings.
    1. Have a clear agenda, and even if we’re 10 people, it’s 20 minutes tops. 
    2. have everyone report what I want to hear, they get 2 minutes each, and that’s it.
  8. Get sleep! This is very, very important. Get the sleep you need. No sleep completely destroys creativity and mindset/attitude. Sleep, and healthy living (exercise, food) is NOT a cost, it’s an INVESTMENT in the most important thing in this world…YOU.
  9. Lots of people I meet “just need to read another book” or “take another class” before they can get started. Forget that. Go for it, learn as you go. If you’re smart, you’ll write your own book about your learning experience and sell it on the forums and on a website.

Procrastination is a Marketers Worst Enemy [Video] | E-Biz Booster Blog

Procrastination is a Marketers Worst Enemy [Video] | E-Biz Booster Blog

Saturday, November 26, 2011

Success Tips: Your Social Networking Pages


In general, don't confuse Social Networking sites with “advertising sites”. Although you CAN use them to lead folks to your sales funnels, try not to make it obvious or annoying. Be it Facebook, Twitter, LinkedIn, or any other Social Networking site, your primary consideration is to first create content that is "socially compliant" with the site's general "flavor". Your secondary consideration will be the tactful presentation of "advertising".


Of course there ARE many Social Networking pages that are dedicated to "advertising" (or perhaps "littered" so much that they "appear" dedicated... many Facebook "pages" for instance). And again, as long as your material "fits" the page it's perfectly acceptable.

Here are several tips you can use to make the most out of your social networking sites regarding marketing purposes:


1. Focus on a Specific Audience: ... Create a page that reaches a small target niche or service group. It’s typically better (and much easier) to target a small focused niche market than it is broad niches on social networking sites.


2. Be The Thoughtful Leader: ... Make it your goal to provide valuable and interesting content that people will want to check out and read. It’s always better to show your expertise in a market, or at solving your readers' problems than to just talk about your product.

Hint: Smart marketers live by WIIFM (What’s In It For Me). People really care less about your products. Sounds a bit pessimistic, but by nature we're all selfish creatures. We care mostly about how you can solve our problems. 

3. Be Yourself... and BE Real ... Impersonating someone is good for a joke. But it's a very foolish practice in marketing... And getting caught could irreparably damage your reputation.

4. Create Links: ... Link back to your own sites and blogs, and those of others in your industry/network. Links "build" the internet. They are vital, and folks appreciate them more than you know.

5. Encourage Folks to Contact You; After all "Social Networking"... Nuff Sed?: ... Make it easy for other folks to reach you online, and be sure to follow up personally.

6. Participation Is VITAL: ... Create groups so you can and participate in online discussions. Strive to become an organizer and a leader. If you like, you may partner with other folks on our own private forums. MAKE TIME to participate as a member in at minimum 6 other internet marketing forums. Hint: Remember, Excuses Are Easy AND Unnacceptable!... Links and Exposure are a MUST.

7. Make Your Page EASY To FIND: ... TAG YOUR PAGE and add it to subject directories. Encourage others to bookmark your pages and content on their favorite Social Bookmarking sites like Digg, Reddit, etc.

8. Don't Be Afraid to Experiment: ... Social Networking are great because you can try new things. If something doesn't work, adjust it, tweak it, or just dump it altogether and try another tack. So you're not an expert. There are folks out there that claim to be experts, but remember how fast things change on the internet, i.e.: Expert today... learning something new tomorrow.


To Your Success,
“Baltimore Dave” Dubrawsky

P.S.: Be sure to power-charge your day (and mine) by "Liking" this article AND following me on Twitter: http://twitter.com/DaveDubrawsky
P.P.S.: Don't forget to go to http://www.empowernetwork.com/almostasecret.php?id=dusky so YOU too can "plug-in" and have the freedom to live your dream!

Traits and Skills of Great Copywriters

The term "Copywriter" often covers a bit more than just writing and marketing skills.  Not only do you have to get into the reader's mind, you need to keep them interested and entertained.  And in some cases you may need to do some "match-making", i.e.: match the reader's mindset with a specific product, and engage them with it (show them "why" they really must have it)... and all with your words and graphics.  To do this you need to have all of your material in a mentally smooth flowing and digestible form.

The one thing that is an "absolute must" is simple, but not so easy.  And that is once you've completed a piece, you MUST DISREGARD YOUR OWN POINT OF VIEW AS THE WRITER... AND VIEW THE PIECE AS A READER. It's always a good idea to have your piece reviewed by a cohort or third-party. The key question to ask them would be "Would this piece get you to buy the product?"

If you could watch their face or listen to their voice while they review the piece, it would immediately tell you whether the article is good or bad, and probably exactly where improvement is needed. Unless you can totally disassociate your mind from the article, and read it as the viewer, you really cannot be the judge of the content. 

Now, as far as what a copywriter needs to be a great copywriter, here are a few items (below) that I believe are needed:
A Great Copywriter needs to be:
  1. a superior time manager
  2. disciplined and well organized
  3. both an imaginative and patient researcher
  4. both detail and goal oriented
  5. an excellent listener or observer
  6. a selfsame-promoter and negotiator
  7. computer literate
  8. moderately well-versed in proper English, and often the local vernacular
  9. knowledgeable of the usage of the different elements of copy and how to use them, i.e.: headlines, lead lines, taglines and captions
  10. aware of the basic practices of advertising, marketing and public relations
  11. have a working knowledge of standard business and client protocols
  12. roughly familiar with the target market and industry for which piece is being created
Sounds like a lot right? Does every copywriter need to have all of these traits or talents?  Of course not! Some will be stronger and/or weaker in each area compared to others. This is just common in any industry. However, the more skilled you become in each of these areas, the better equipped you will be to succeed in becoming a "Great" copywriter.

Friday, November 25, 2011

The Copy-writer's "Swipe File"


The Copy-writer's Most Powerful Tool, 
"The Swipe File"
I know that you've heard this before: “If you want to succeed, all you need to do is 'model' those who have already succeeded”. For copy-writers, this advice works exceptionally well. If you're serious about learning how to write great copy that generates results, you MUST start your own swipe file today.

Not all swipe files are created equal, some actually work better than others. So let me share with you some tips to start your own swipe file and how build it up to be one of the most powerful copy-writing tools in your bag-of-tricks.

What is a swipe file?
Simply put, a swipe file is a box, a folder, or a catalog where you collect winning copy-writing examples: headlines that catch your attention, e-mail promos that stand out from the rest, intro paragraphs that pull, catchy phrases or slogans and even graphics, photos or complete website designs that enhance the content (copy).

If you don’t have a swipe file yet, you need to make it your top priority, and start one now.  Here’s how to do it.  Get yourself one of those plastic folder organizers and start labeling them... OR do it similarly with your "digital" file on your computer. The key is to keep it organized, immediately accessible, and update it daily! 


Here is a suggestion about how you might organize your copy-writing swipe file in these 6 main categories:
1) Headlines
2) Intros
3) Body copy
4) Visual copy
5) E-mail promotions.
6) Closes, offers & guarantees

There are two schools of thought regarding the media for your Swipe-File. One is make your swipe file 100% physical. The other is 100% digital. Either is fine. Any mix is also great, as long as you remind yourself constantly to include good copy-writing from every source possible. Your swipe file should have magazine or e-zine clippings, newspaper or banner ads, promo postcards, sales letters, etc.

The more complete your swipe file is, the more powerful it will become as a copy-writing tool. Keep your eyes open at all times and grow your swipe file by adding at a bare minimum one entry each day.

Adding things that catch your eye is perfectly fine. After all, if it catches your attention, chances are it will work the same way with others. However, you should always be on the look for proven ads. These are the type of ads that run over and over again… this most likely means that the ad is working! It means that it's making money for that company.

Another way that you can increase the power of your swipe file is by accessing or joining sites like the Easy-Writers Marketing Club, or the Monthly Copywriting Genius(both highly recommended resources). They have already done the homework by selecting a winning copy-writing piece and analyzing it for you.

Keep in mind a critical item to note regarding your swipe file is not to blatantly copy the wording of piece. This would constitute infringement of copyright laws which you should avoid at all costs. The purpose of your swipe file is to help you generate ideas.

Thumb through your Swipe file to find inspiration on a new hook or angle to write your next piece. Read some good headlines to get your brain in the mood to write new ones, etc.


 

Tuesday, October 25, 2011

Can't remember where you put that note?

Memory not quite what it used to be?
Maybe it never was?
So you take notes... but then you gotta FIND'EM 

Well unless you're gifted with a photographic memory,  your conscious mind can only handle about 7 items at a time... so you "take notes".. on everything, don't you!

Now the two most important questions I have for you are:
1) How do you store all of those notes?
2) How quickly can you retrieve the information when needed?

Unless you're the "ultra organizer", it takes tons of time to store your stuff in some type of database.... which requires a specific entry format, AND that requires a specific time consuming method of retrieval..  meaning you often say "Ahhh forget it!!" .... And you DO, "forget it" that is!..  And you probably "forget" WHERE you put the info as well... 

Check out the video below!!    
For "today's total information overload",  this could be the single most critical tool to keep your notes and information "at your fingertips".

 


Friday, October 7, 2011

This Critical Communication Skill actually "conflicts" with your Basic Conditioning: Its called LISTENING

Do you realize that you may NOT KNOW 
How to Listen Properly?

A point of interest is that most of us are taught and encouraged to "speak". Not counting "womb-time" you might say the very first thing you learned was that your "speaking" was rewarded.


Moments after your birth, the very first sound you made, your first cry, got you immediate attention, warmth, comfort, security, and cheers of joy. And with a few exceptions, your mind never forgets anything... ever!  And that's where you're "Basic Conditioning" started.


Fast-forward to present day, you were taught how to speak intelligently, to write, to read, to think, solve problems, etc., etc..  But can you recall ever being taught "how to listen"?  And I'm not referring to just shutting-up and waiting for someone else to finish talking for "your turn".

Regardless of the type, distance, or content of conversation, here are ten (10) items that a practiced "good listener" DOES NOT DO  (I'm certain that, as I found, some of these will bring an immediate "ouch!" to mind):
  • Don't tell "your story". Being silent during the other person's volley is excellent, but when it's your turn, unless specifically asked, no matter how tempted you may be, DO NOT follow with YOUR STORY.. AT ALL!  Stay with THEIR SUBJECT.  Otherwise you'll be saying "I really wasn't listening to YOU..  but here's MY STORY...".
  • Don't "formulate a response" while the other person is talking.  Wait until they're done.. Give a few seconds pause (to digest), and then respond.  If you were truly listening your response should come naturally. Sure you may take notes, but remember that you're listening for not just "content", but most importantly THEIR "emotions"!
  • Don't "finish sentences" for the other person. Not only does it insult them with interruptions, it says that you are listening to only content and probably NOT what is really being said. It does NOT say that you "think alike".
  • Don't "solve problems for them".  Unless you're asked, don't jump to the conclusion that you need to give them advice or a solution to their situation.  Don't automatically respond with YOUR solution.  Your job is to listen... They can solve their own problems.  They may simply be using you as a "sounding board". In which case they already have the solution.  If in doubt, ASK "And what may I do to help you?" (What do you expect of me by telling me this?)
  • Don't "give broad reassurance".  In response to a dilemma saying things like "You'll be fine"... "You're tough, you can handle it"...  "Don't worry, everything will be OK" is useless.
  • Don't "play God".  Doing "judgement" as to whether a person is right or wrong in your eyes is often aggravating and useless.  And you're probably telling them that at the point where you "judged them", you had already stopped listening.
  • Don't do a "Me Too".  Refers to the "same thing happened to me.  Again, this yanks the focus "away" from them and onto you... Definitely says that you didn't care and you weren't listening!
  • Don't do "Mind Reading". If you're not a bonafide psychic don't think that you can read the other person's mind. You may have a vague idea about what they're thinking, but chances are that you're only making an assumption.  Wait and listen to "what" they're saying and especially "how" they're saying it.
  • Don't "Straighten them out".  As with "judging", folks certainly don't  need you telling them where they went wrong! Unless you're specifically asked, just DON'T! 
  • Don't use a "hardened attitude".  If you use a mindset of "absolutes" as your guide, you've already lost.  Folks probably won't even bother to talk to you.  But if they do, you must remain "neutral" for YOUR mind to "listen" in the first place.   
 If you're going to be a truly successful listener, i.e.: a person that folks will really open up to, in addition to avoiding the "Don't's" try these DO's as well:
  • DO emulate a "psycho-analyst" or a "psychiatrist".  
  • DO Listen objectively with your heart and mind. Try to "feel" what the other person says...  and by all means let them finish verbalizing their thoughts before you draw any conclusions.
  • DO take notes if you like.
  • DO interrupt the other person ONLY if it's to gently "guide" them back on-track, or there's a matter that absolutely "cannot wait". 

Microsoft Outlook Calendar
"Making a Basic Appointment"
 
Another 5 minute lesson in using tools to streamline and simplify your life
 
Hints-n-Kinks with Baltimore Dave:


Got questions or suggestions? Please do "Post a Comment" or drop me a line at dave.dubrawsky@gmail.com

Wednesday, October 5, 2011

Entrepreneur's 10 Minute Morale Booster

Your 10 Minute Morale Booster

Even though you may know you're not, as an entrepreneur you may often feel down, alone, and isolated.  Here's a quick way to remind yourself why you're doing what you're doing.

Kick-start your morale at the start of your business day......  start here (Keep it quick and simple.. one question at a time, jot down the first answer that comes to mind.. ):
  1. What am I happy about in my life right now?  How does that make me feel?
  2. What about my life am I excited about right now?   What about that excites me?
  3. What am I most proud about in my life right now?   What about that makes me feel proud?
  4. What am I grateful about in my life right now?  What about that makes me grateful?
  5. What am I enjoying most in my life right now?  What about that do I enjoy?
  6. What am I committed to in my life right now?  What about that makes me committed?
  7. Who do I love in my life, and who loves me?  What about them makes me love?  And how does that make me feel?
Once you've jotted down your answers, review them.   After a quick no-brainer read-back, I think you'll realize that you're in much better shape than you initially thought... 


Example:


  1. What am I happy about in my life right now?  How does that make me feel?
  1. I am free to live as I please.  Rids me of the burden of trying to please a boss of a company that doesn’t appreciate me.


  1. What about my life am I excited about right now?   What about that excites me?
  1. About the opportunities I see every day.  These Opportunities are massive (numerous).

  1. What am I most proud about in my life right now?   What about that makes me feel proud?
  1. Most proud of myself and my family for allowing me to "do my thing".  Feels "Accepted" and "Trusted"

  1. What am I grateful about in my life right now?  What about that makes me grateful?
  1. My Family, my community, friends.  That they have faith in me.

  1. What am I enjoying most in my life right now?  What about that do I enjoy?
  1. My freedom.  That I get to choose my destiny.

  1. What am I committed to in my life right now?  What about that makes me committed?
  1. I am committed to family, then my work.  I get to  practice my lifelong philosophy of "Work only to Live; Not Live only to work"!

  1. Who do I love in my life, and who loves me?  What about them makes me love?  And how does that make me feel?
  1. My family, friends, neighbors.  They care and trust me.  Thankful, supported, respected.





Enjoy,
"Baltimore Dave" Dubrawsky

P.S.. If you need practice to "enjoy" yourself, don't give up...  Many of us do.. It just means you're definitely not as alone as you thought!!