Saturday, December 3, 2011

The Internet Marketer's Worst Enemies #4:

The Internet Marketer's Worst Enemies #4:
"Interruptions - aka: Being a Fireman"

"Secrets"
It’s always amazing that during seminars, webinars, or consulting, folks want to hear about those “big secrets” to success. But when we get down to the nitty-gritty, it’s usually those looking for the "short-cuts" in the process.  And that's OK.  They're asking for "the most direct route", without the "detours" and "dead-ends" are that always encountered in the process of "success".

And as mentioned, this is good!  They're looking to repeat the steps that led to a successful process.  The problem is that they're looking at only a portion of the process called "modeling"... (Remember this one?... "If you want to be successful, you must 'model' or 'mimic' successful people".)

However, what you you don't see, what is key to the entire process, is often overlooked or assumed.  And that "key" is "the basics".  They're not a "big secret" and there are no short-cuts.  Ignoring one or more of "the basics" is like ignoring gravity. Nuff Sed?.

Mindset and Time Management
It’s about mindset and about time management. It’s really not that difficult to set up a lead capture page, or whatever you want to start with. What’s hard is to get it done.

If you "think" you're working like a "Fireman", i.e.: Putting out fires as they come... or constantly handling interruptions, you allow everything and everyone around you to control your time and actions...  In essence, you rarely have time to plan or count on finishing anything, right?

You are DEAD WRONG!... You'll notice that even firemen "get things done in their downtime" don't they!... In-fact, two of the basics called "Mindset" and Time Management" are very well practiced by firemen...  AND they do in-fact have time periods when they are strictly "NOT available for service"!

Most folks have excuses because they really suck at "time management". This is one of the biggest "pit-falls" on your way to success.  How can YOU avoid wasting time and words on excuses?  Simple, get things DONE!

Here are a 9 tips that should help:
  1. There will NEVER be a perfect moment to do something. Just do it. Now. Are you still reading this? I said now!
  2. Make time for focused work, and turn off everything else. The best thing is, if you’re working from home, 
    1. Have your office in a room where you can close the door. 
    2. No pets, no spouse, no kids, no one else but you. 
    3. Turn off your cell phone and your landline. 
    4. Log out of all instant messaging software, close your email software, and get to work! It’s amazing how little interruptions totally ruin momentum, so don’t let them happen.. 
  3. Know when to quit. Sometimes you just gotta do it. Either quit or outsource. If a project is taking much longer than you thought, you have to figure out if the hours are worth it. Ask yourself what you could be doing instead that would be more profitable. Don’t be a hero.
  4. If you have a big project, break it up into small doable completion targets. One of the most important things to build, and uphold momentum, is to get things done and move on to the next thing. One big project with one big goal is too much for most people. Hint:
    1. How do you eat an elephant?  Answer: One bite at a time, and for no longer than 30 minutes at a sitting.
  5. Don’t get too detailed with your projects. Get them done good enough for a release or launch, and focus on the details later. I can’t say how many people I’ve met in various businesses that never get their stuff out, because they’re working on “the details”.
  6. There is no such thing as “no time”. If you really want something, you can make time for it. Get up an hour earlier, skip an hour or two of watching TV or playing video games, and do some creative stuff instead.
  7. Don’t waste your own or other people’s time. If you work in a team and need to have meetings for some reason, make them quick. Remember, a 1 hour meeting with 5 people costs 5 work hours. Yup, that’s what 5 people could have accomplished in that hour. Is it worth having a meeting? I’m usually very strict IF I have meetings.
    1. Have a clear agenda, and even if we’re 10 people, it’s 20 minutes tops. 
    2. have everyone report what I want to hear, they get 2 minutes each, and that’s it.
  8. Get sleep! This is very, very important. Get the sleep you need. No sleep completely destroys creativity and mindset/attitude. Sleep, and healthy living (exercise, food) is NOT a cost, it’s an INVESTMENT in the most important thing in this world…YOU.
  9. Lots of people I meet “just need to read another book” or “take another class” before they can get started. Forget that. Go for it, learn as you go. If you’re smart, you’ll write your own book about your learning experience and sell it on the forums and on a website.

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